M.P.R.

_{DTR1 VISUAL IDENTITY REDESIGN}

We were tasked with creating a new visual identity for the tech startup DTR1. Our approach for this project was based on a strong strategic research foundation, aiming to ensure DTR1 stands out among its competitors as a more humane tech start up company.

We developed and presented a brand platform that makes a bold statement while positioning DTR1 as a key player in the energy landscape. Our design emphasizes a direct approach combined with a touch of humanity, setting DTR1 apart from other tech startups.

Our design concept is deeply rooted in the scientific world, inspired by the imagery of a microscope. Given that DTR1 addresses a critical gap in today's power grids, this concept is reflected throughout our designs, both digital and physical, symbolizing the essential role DTR1 plays.

We carefully selected colors to reflect the seriousness of the software DTR1 is developing while ensuring they stand out in the tech startup world.

For this project, I led the animation efforts and created the concept video.


Team:
Augusta Sävblom
Olivia Jagarinac

_{Programs used: Illustator, After Effects, Premiere Pro, Figma}

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