M.P.R.

FRUKOST HELA DAGEN

Findus, the frozen food company, sought to develop a new product line to appeal to a younger demographic.

Traditionally, frozen food in Sweden is associated with quick lunch or dinner options and is often perceived as lacking in nutrition, flavor, and fun. Our group drew inspiration from frozen food trends in America and Japan, where quick meals are not limited to lunch or dinner.

Frukost Hela Dagen introduces a range of products designed to bring a fresh and exciting look to the younger consumer base. Catering to various needs, from hearty meals to quick snacks on the go, this diverse product line appeals to a demographic that values great flavor, sustainability, and innovative ways of enjoying food.

The bright colors and playful sticker labels are a refreshing addition to the otherwise monotone freezer shelves, designed to stand out and brighten everyone's morning.

The stop motion elements are photographed, edited and animated by me.

Team:
Emma Lidman
Alma Dias Taguatinga
Katja Olsson

_{Programs used: Illustator, InDesign, Lightroom, Premiere Pro, Photoshop}

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